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The Main Title for New Amsterdam was to convey the idea that John Amsterdam, an immortal NYC homicide detective, is the embodiment of New York City. The City itself is therefore the main character of the show. 

The main objective of this open was to communicate the passage of time through Amsterdam’s eyes in a romantic and languid manner. 
The animation was created using 2D techniques and still imagery, only the build of the city required a slight amount of 3D geometry as a guide. We opted for 2D as we felt was of the utmost importance that everything be subtle and suggest motion rather that show it, to enhance the feelings of longing and melancholy. The languid and elegant animation is what communicated the passage of time and the romance. 

The bulk of the work was created by piecing together historical images of the city and shooting some scenes.

Client

NEW AMSTERDAM

What we did
Design

DARK AND LOVELY